
| Time: | Topic: | Speaker: |
| 08h30 - 09h00 | Registration | |
| 09h00 - 09h15 | Welcome | Mike Broom |
| 09h15 - 10h15 | Clever ways of measuring what is in peoples’ minds | Greg Ward |
| 10h15 - 10h40 | The advance of electronic measurement | Anina Maree |
| 10h40 - 11h00 | Tea | |
| 11h00 - 12h00 | Reading peoples’ minds | Birger Jan Olsen |
| 12h00 - 12h30 | Questions | |
| 12h30 - 13h30 | Lunch | |
| 13h30 - 14h30 | The relevance of the brain in South African Business | Noel Coburn |
| 14h30 - 15h10 | An advertising practitioners perspective | Andy Rice |
| 15h10 - 15h30 | Tea | |
| 15h30 - 16h30 | Panel discussion – M Broom | G Ward, B J Olsen, N Coburn, A Maree, A Rice |
| 16h30 - 17h30 | Informal tasting & networking – Hermanuspietersfontein winery | |