'Bringing New Technology to the Practice of Marketing Research'
Established in 1992, Marketing Science set out to investigate and develop new technology for use in marketing research.
Because Marketing Research connects the decision maker with the consumer, there are many opportunities to enhance the process.
This ranges from:
- sampling theory
- measurement
- data collection
- processing
- analysis
To:
- interpretation
- knowledge creation
- decision support, and
- deployment of the information to decision makers.
Panel Research:
Marketing Science started online panel research in 2005 using a variety of market research software suites, all of which integrates panel management, project management, mixed-mode data collection, data processing, analysis and reporting into a single solution enabling clients to more efficiently conduct fast, effective and inexpensive market research.
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